How Startups Can Attract Top Talent

The fight for talent is heating up. You need to be prepared to fight for them if you want to discover the right hire. You may not have the brand recognition that Facebook has, but you have plenty of other tools in your arsenal (even if you don’t yet realise it).

It’s all about playing your strengths to win the talent war. Here are six methods for small companies and startups to be able to take charge and discover their dream hiring.

Promote your employer brand online

The brand of your employer is the reputation of your company. It should embody your values and celebrate the culture of your business. To attract talent, on your career page and social media channels, you need to promote your employer brand. You will need to use photographs, video and testimonials from employees to do this efficiently. Offer candidates to look at your organisation’s lives behind the scenes and you might just pique their interest.

Offer growth opportunities

Not only are candidates searching for a job, they are looking for a career chance. One way you can distinguish your business from the remainder is by providing training and instructional possibilities for applicants. If you’re not sure which upgrading programs to concentrate on just asking your employees, they’re going to understand the fields they want to grow in.

Promote flexibility

Many bigger companies still operate on a 9 to 5 business day standard. As a flexible small business, you have the opportunity to give more liberty to your staff when it comes to job schedules. Flexibility is one of the simplest ways to do this. 41 percent of employees said they want to enhance their work-life balance, according to a study. 

Organise team events

As a small business, you need to show candidates that in a giant multinational machine they won’t be an insignificant cog. Promote yourself as a funny employer instead. Organize team activities on a monthly basis. Hiking, bowling or trampoline activities are a really inexpensive way to bring the entire team together.

Attend career events

If your business is fairly unknown, it’s a wonderful way to get your name out there. You will have the opportunity to meet applicants on the spot and evaluate rapidly whether or not they will be a good fit for your business. Plus it’s a wonderful way to network in a comparable situation with other businesses.

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